:root{--seo-paper:#f2efe9;--seo-ink:#181715;--seo-muted:#73706b;--seo-line:#d8d2c8;--seo-orange:#ff4b16}
.seo-article,.seo-hub{margin:0;background:var(--seo-paper);color:var(--seo-ink);font-family:"Tilda Sans","Wix Madefor Display",Arial,sans-serif}
.seo-article *,.seo-hub *{box-sizing:border-box}
.seo-article__skip{position:fixed;left:16px;top:-80px;z-index:9999;padding:10px 16px;background:#fff;color:#111}.seo-article__skip:focus{top:16px}
.seo-article__container,.seo-hub__inner{width:min(1180px,calc(100% - 48px));margin-inline:auto}
.seo-article__hero{padding:clamp(72px,9vw,132px) 0 clamp(42px,6vw,84px);border-bottom:1px solid var(--seo-line)}
.seo-article__crumbs{display:flex;flex-wrap:wrap;gap:9px;margin-bottom:42px;color:var(--seo-muted);font-size:14px}.seo-article__crumbs a{color:inherit;text-decoration:none}
.seo-article__label,.seo-hub__eyebrow,.seo-cluster__eyebrow{display:block;margin-bottom:20px;color:var(--seo-orange);font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase}
.seo-article__hero h1{max-width:1000px;margin:0;font-size:clamp(42px,6.5vw,92px);font-weight:650;line-height:.96;letter-spacing:-.045em}
.seo-article__meta{display:flex;flex-wrap:wrap;gap:11px;margin-top:34px;color:var(--seo-muted);font-size:14px}.seo-article__meta a{color:inherit;text-decoration-color:var(--seo-line);text-underline-offset:4px}.seo-article__meta a:hover{color:var(--seo-orange)}
.seo-article__cover{width:min(1320px,calc(100% - 32px));margin:36px auto 0;aspect-ratio:3/2;overflow:hidden;background:#e7e1d8}.seo-article__cover img{display:block;width:100%;height:100%;object-fit:cover}
.seo-article__answer{margin-top:0;background:var(--seo-ink);color:#fff}.seo-article__answer-inner{width:min(1180px,calc(100% - 48px));margin:auto;padding:clamp(46px,7vw,86px) 0;display:grid;grid-template-columns:220px 1fr;gap:48px}.seo-article__answer span{color:var(--seo-orange);font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase}.seo-article__answer h2{margin:0 0 20px;font-size:clamp(28px,4vw,52px);line-height:1.02}.seo-article__answer p{max-width:820px;margin:0;color:#c8c5c0;font-size:clamp(17px,1.7vw,21px);line-height:1.58}.seo-article__answer p+p{margin-top:18px;color:#aaa7a2}
.seo-article__layout{padding:clamp(62px,8vw,116px) 0}.seo-article__grid{display:grid;grid-template-columns:minmax(0,760px) 280px;gap:clamp(48px,7vw,100px);align-items:start}.seo-article__content{font-size:18px;line-height:1.72}.seo-article__content>p:first-child{margin-top:0;font-size:24px;line-height:1.5}.seo-article__content h2{scroll-margin-top:110px;margin:70px 0 18px;font-size:clamp(30px,4vw,48px);line-height:1.04;letter-spacing:-.035em}.seo-article__content p{margin:0 0 24px;color:#4e4b47}.seo-article__content ul{margin:20px 0 32px;padding:0;list-style:none;border-top:1px solid var(--seo-line)}.seo-article__content li{padding:14px 0 14px 28px;border-bottom:1px solid var(--seo-line);position:relative}.seo-article__content li::before{content:"";position:absolute;left:0;top:24px;width:12px;height:2px;background:var(--seo-orange)}
.seo-article__note{margin:64px 0;padding:28px 32px;border-left:4px solid var(--seo-orange);background:#fff}.seo-article__note strong{font-size:20px}.seo-article__note p{margin:10px 0 0}
.seo-article__sources a{color:var(--seo-ink);text-underline-offset:4px}.seo-article__aside{position:sticky;top:110px}.seo-article__aside-block{padding:25px 0;border-top:1px solid var(--seo-line)}.seo-article__aside h2{margin:0 0 16px;font-size:13px;letter-spacing:.1em;text-transform:uppercase}.seo-article__aside a{display:block;padding:9px 0;color:#595651;text-decoration:none}.seo-article__aside a:hover{color:var(--seo-orange)}
.seo-article__cta{background:var(--seo-orange);color:#fff}.seo-article__cta-inner{display:flex;justify-content:space-between;gap:28px;align-items:center;padding:58px 0}.seo-article__cta h2{max-width:720px;margin:0;font-size:clamp(30px,4vw,52px);line-height:1}.seo-article__cta a{display:inline-flex;padding:16px 22px;border:1px solid rgba(255,255,255,.55);border-radius:12px;color:#fff;text-decoration:none;font-weight:700}
.seo-cluster{padding:clamp(76px,9vw,130px) 0;background:#ebe7e0;border-top:1px solid var(--seo-line);border-bottom:1px solid var(--seo-line)}.seo-cluster__head{display:grid;grid-template-columns:1.25fr .75fr;gap:80px;align-items:end;margin-bottom:52px}.seo-cluster__head h2{max-width:760px;margin:0;font-size:clamp(40px,5.4vw,74px);line-height:.98;letter-spacing:-.045em}.seo-cluster__head p{margin:0;color:var(--seo-muted);font-size:18px;line-height:1.55}.seo-cluster__grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px;align-items:stretch}.seo-cluster__card,.seo-cluster__card:first-child{grid-column:auto;background:#f8f6f2;border:1px solid var(--seo-line);min-width:0;min-height:430px;display:flex;flex-direction:column}.seo-cluster__image{display:block;aspect-ratio:16/10;overflow:hidden;background:#ddd6cc}.seo-cluster__image img{width:100%;height:100%;object-fit:cover;transition:transform .65s cubic-bezier(.2,.7,.2,1)}.seo-cluster__card:hover img{transform:scale(1.025)}.seo-cluster__body{display:flex;flex:1;flex-direction:column;padding:26px}.seo-cluster__query{color:var(--seo-orange);font-size:11px;font-weight:700;letter-spacing:.08em;text-transform:uppercase}.seo-cluster__body h3{margin:14px 0 12px;font-size:clamp(23px,2.2vw,34px);line-height:1.04}.seo-cluster__body h3 a{color:inherit;text-decoration:none}.seo-cluster__body p{margin:0 0 24px;color:var(--seo-muted);line-height:1.55}.seo-cluster__read{margin-top:auto;color:var(--seo-ink);font-weight:700;text-decoration:none}.seo-cluster__read span{color:var(--seo-orange)}
.seo-hub__intro{padding:clamp(76px,9vw,132px) 0 64px}.seo-hub__intro h1{max-width:980px;margin:0;font-size:clamp(48px,7vw,98px);line-height:.93;letter-spacing:-.05em}.seo-hub__intro p{max-width:720px;margin:30px 0 0;color:var(--seo-muted);font-size:20px;line-height:1.55}.seo-hub .seo-cluster{background:transparent;padding-top:0;border-top:0}.seo-hub .seo-cluster__head{display:block}.seo-hub .seo-cluster__head h2{font-size:clamp(34px,4vw,54px)}
@media(max-width:900px){.seo-article__answer-inner,.seo-article__grid,.seo-cluster__head{grid-template-columns:1fr}.seo-article__aside{position:static;display:grid;grid-template-columns:1fr 1fr;gap:24px}.seo-cluster__head{gap:20px}}
@media(max-width:620px){.seo-article__container,.seo-hub__inner,.seo-article__answer-inner{width:min(100% - 32px,1180px)}.seo-article__hero{padding-top:54px}.seo-article__crumbs{margin-bottom:28px}.seo-article__hero h1{font-size:clamp(38px,12vw,58px)}.seo-article__cover{width:100%;margin-top:0}.seo-article__aside{grid-template-columns:1fr}.seo-article__cta-inner{align-items:flex-start;flex-direction:column}.seo-cluster__grid{grid-template-columns:1fr}.seo-cluster__card{min-height:0}.seo-cluster__head h2{font-size:40px}}
@media(prefers-reduced-motion:reduce){.seo-cluster__image img{transition:none}}
.seo-cluster__all{display:inline-flex;margin-top:22px;padding-bottom:4px;border-bottom:1px solid var(--seo-orange);color:var(--seo-ink);font-weight:700;text-decoration:none}
.seo-cluster--blog *{box-sizing:border-box}.seo-cluster__section-link{display:inline-flex;gap:14px;margin-top:20px;padding-bottom:4px;border-bottom:1px solid var(--seo-orange);color:var(--seo-ink);font-weight:700;text-decoration:none}.seo-cluster__section-link span{color:var(--seo-orange)}
.seo-cluster__more{display:flex;justify-content:center;margin-top:42px}.seo-cluster__more a{display:inline-flex;align-items:center;gap:28px;padding:17px 24px;border-radius:12px;background:var(--seo-orange);color:#fff;font-weight:700;text-decoration:none;transition:transform .25s ease,background .25s ease}.seo-cluster__more a:hover{transform:translateY(-2px);background:#e83b09}.seo-cluster__more span{font-size:20px;line-height:1}
.seo-article .logo,.seo-hub .logo{display:inline-block;width:min(180px,100%)}
.seo-article .logo img,.seo-hub .logo img{display:block;width:100%;max-width:180px;height:auto}